A closer look at a few projects: the finished films, the systems behind them, and the work on location. More added over time.
A sponsorship campaign built around a Formula 1 partnership, shot on location in the UK. I owned the project from the ground up: developing the concept, building the storyboard, and supervising the shoot on site, directing the production from Berlin through to final delivery.
The core idea was a modular concept designed to make one shoot go a long way. From that single production we delivered four 15-second spots and the material for a 1:30 trailer, plus footage that carried tradeshow content, IONOS Cloud image films, and further campaigns across the rest of the year. One shoot, a full year of assets.
A launch trailer for the IONOS AI Receptionist, introducing a new SaaS product and making an abstract idea, an AI that answers your calls, feel tangible and trustworthy in under a minute. I owned it end to end: concept, script, art direction, and motion graphics, shaping both the story and the visual language from first idea to final frame.
As a pivotal launch product, one of the first steps in IONOS becoming an AI company rather than a hosting company, it carried real visibility, from product owners through to the C-suite. I drove the alignment myself: presenting the direction and reconciling feedback that spanned creative, design, and strategic messaging, while holding a clear through-line so all three pulled in the same direction.
Flexibility and scalability came first. Instead of a single trailer, I structured the production so one timeline could flex into everything the launch needed: PMax, social, and web. One timeline, scaled to 2 markets and 3 formats. One production, three assets, from the same source of truth. It is the way I like to work: craft that is also built to scale.
An interactive in-car display for the Tata TaMo Racemo, the debut concept car for Tata's new TaMo sub-brand, revealed at the Geneva Motor Show. I designed and animated the interface and built the working prototype: the screen a visitor would sit in front of and actually use on the show floor.
The brief sat between disciplines: part product UI, part motion design, part physical installation. It had to be instantly intuitive to a passer-by, yet evoke a sense of privilege for a flagship reveal. The project jumped the gap from just a video to a tangible, interactive prototype in the car.